I can’t really tell you about HOT TRAILS without telling you something about myself. My name is Bill Moore and I’m the owner and creator of the products we call HOT TRAILS. I am 66 years old, a 6th generation Texan, born, raised and living in San Antonio, Texas.

I am very lucky to have been raised just north of the best trophy deer hunting in the country, the South Texas Brush Country. I started hunting at around 10 years old, birds, rabbits and such. I was in the 8th grade when I took my first deer, only a spike but to me it was a real trophy!

I have been an avid deer hunter ever since. Today I game manage 12,000 acres right in the middle of Texas’ famous ‘Golden Triangle’, the Loma Blanca Ranch.

In 1989, while working for my brother at his candle factory, I started getting the idea for HOT TRAILS. I have always been the one to try new and different ideas while hunting. Taking doe hocks and pinning them to my pants, saving deer urine from freshly killed deer, trying all types of new scents and attractants. I could go on and on but I’m sure you get the picture. Using scents never really worked like I felt they should, and I always thought it was my fault that they didn’t. Maybe I was doing something wrong, not putting them out in the right place, etc. Anyway, I had just about given up on using scents, because it was costing me money, and I was not having any success. Then one day while hunting I started thinking about the scent I had just put out in my 35mm film canister full of cotton. Here is what I came up with:

Hot Trails – the smart way to ensure your scent/lure gets on the wind where it’s needed.

Liquid scents are made up of mostly water and water evaporates to nothing when exposed to air, wind or sun.

Different chemicals evaporate at different rates causing one mixture to smell like one thing at first but ending up smelling completely different at the end.
I hunt for over 4 hours at a time and liquid scents just did not last that long, so maybe it’s not my fault that I’ve had little to no success with these types of products.
Now I told you that I worked in a candle factory making scented wax products. These products put out a strong fragrance even when not burning them, and they smell for hours and hours. I thought, if I can do this with vanilla… why not DOE IN HEAT!

Hang Hot Trails where you need it to bring the bucks running.

At first I just used them myself and gave them out to friends. Then others heard about how well they worked and soon my business was started. That was in 1991 when my wife and business partner said, “Let’s do it!” We packaged the product and rented a booth at the New Orleans Hunting Show put on by Texas Trophy Hunters Association. We thought we had a good idea, but would the public think so too? They did and so here we are today!

HOT TRAILS is now in its 20th hunting season and sold in over 600 stores in 39 states and in Canada. I would say the hardest thing in business is to ‘Teach an old dog new tricks’ but my advice is to never be afraid to try something new. It doesn’t matter whether it is making a dream come true or helping you to become a more successful hunter!

13 thoughts on “About

  1. Is there anywhere local in Michigan I can buy your product? I have used hot trails for the last 4 years. I recently started a flavored deer mineral company and I have several pro-staffer’s that are always looking to promote products as well. I messed up on a 170 inch buck 3 years ago using hot trails. I used to buy at Jay’s Sports. Thank you for your time. If there is any way I can help promote your product let me know, I believe in it.

    1. No Jay, I am sorry to say I have no outlets in MI. Thanks for your kind words, you can order directly from us.

    2. Go to Jays and talk to their buyer, I never understood why they quit handling our products. Many thanks

  2. Bill,
    I have used a lot of scents over the years but today they just don’t seem as effective as they once were. I have used your candles with great success I will continue to buy your candles because I feel that the heat makes it work better. I have got to know what type of doe in heat do you use in the candles ?
    Thanks Matt

    1. Matt
      In the world we live in today with everyone trying to copy others, I have made it a rule to not let anything about how I make Hot Trails out. Not even to my friends. Do not take offense, I appreciate your business. Have a great Season!

  3. Dear Bill,
    I have been using your candles successfully since the early 90’s, when you didn’t have the fancy candle holders that make using them so easy. My four biggest whitetail, all in the 130-140 class, three in central/west Texas and one in Illinois were taken when the wicks were lit! Any time I’m in the woods, whether meat or bone hunting the candles are out. Great product that works!

    1. Bill, Just sent out your order. Yes sometimes I think the old soup can still works the best. We have tried to improve on our products from the lantern to the new packaging which allows you to carry the candles in its own container in your coat pocket without getting the smell all over your clothes. Thanks for your continued support, pass the word around.

  4. I have heard great thinks about your product.does anyone in northeast alabama carrie hot trails.

    1. Marks Outdoor Sports in Birmingham has them. Thanks for asking, Bill

  5. Bill is there any stores in Alabama that carry this product. Maybe bass pro or academy? I’m interested in trying it

  6. Bill is there any stores in upstate new York that sells your product

    1. Had one in Rochester but the owner died last summer and daughter closed it down.

  7. Bill Moore is a GREAT person and I had the honor of meeting him in Harrisburg, Pa at a hunting/fishing expo. I have been using HOTTRAILS SCENTED CANDLES for MANY years and they WORK like NO OTHER PRODUCT I HAVE EVER USED. I have been deer hunting for 53 years and I make sure I have PLENTY for EACH hunting season.

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